Wine Consumer

Magazine

Fifty Shades of Grape

5W Public Relations, Sophie Ball
10/02/2013

World Famous Author E.L. James Introduces Wines inspired by Fifty Shades of Grey


Ukiah, CA, September 23, 2013– E.L. James, the renowned author of the Fifty Shades Trilogy, has created two wines inspired by her record-breaking books. Red Satin and White Silk are now available for purchase at www.FiftyShadesWine.com and will be available in the United States in October, 2013 at Albertsons, Wine.com and other retailers nationally for $17.99. For more information on Fifty Shades of Grey Wine, please visit www.FiftyShadesWine.com.

E.L. James features wine and the experience of savoring wines frequently in her books, and together with winemakers in California’s premium North Coast appellation, she blended her selection from individual lots. “That was the most fun I’ve had with my clothes on in quite a while,” she tweeted.

The wines were made to E.L. James’ exacting standards in a custom crush operation at the Mendocino Wine Company in Mendocino County, CA. No single variety could express the distinctive and unconventional nature of the book’s themes, so two blends were selected to represent Fifty Shades of Grey.

Red Satin is a decadent blend with flavors of black cherry, cocoa powder, creamy caramel and vanilla, leather and clove spice. It is a primarily a blend of Petite Sirah and Syrah, aged in a combination of new and neutral French oak barrels.

White Silk has floral aromatics of lychee, honey and pear. Those are tempered by flavors of crisp grapefruit, mineral and lush pear with a faint hint of butterscotch. White Silk is primarily a blend of Gewürztraminer and Sauvignon Blanc. This wine was fermented cool, under 50 degrees F, and aged in stainless steel to preserve its delicate and rich fruit character.

The package design for Red Satin and White Silk was created by HKA Design in San Francisco, the team responsible for such iconic brands as Kendall-Jackson, Greg Norman and The Dreaming Tree.

For sales and distribution inquiries, please call 800-884-9302 or email info@fiftyshadeswine.com.

For press inquiries please contact Sophie Ball, 5W Public Relations, 646-452-6402 sball@5wpr.com.

About Fifty Shades of Grey: The Fifty Shades Trilogy has been the fastest selling series of books in history. The series has sold over  90 million copies in 52 different languages. Thebooks have become a cultural phenomenon and are referred to on a daily basis. Consumer awareness of Fifty Shades will continue to grow as the books are turned into movies by Universal Pictures. 

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