Wine Consumer

Magazine

FRANCIACORTA - MILAN FASHION WEEK

Balzac Communications, Tara Thomas
09/27/2013

Napa, CA (September 27, 2013) – Franciacorta has once again been named the official toast of Milan Fashion Week. The region’s premium sparkling wines are being sipped amongst Milan’s famous catwalks by top designers and key members of the fashion industry from around the world. 

Franciacorta wines toasted the new design collections for women at Milano Moda Donna last week following the successful Milano Moda Uomo for men’s collections earlier this spring.

For the second consecutive year, Franciacorta has partnered with the Italian National Chamber to provide Milan’s fashion industry guestswith sparkling flutes of various Franciacorta styles including Extra Brut, Rosé, Satèn, and Pas Dosé (no dosage). Franciacorta tastings took place in the VIP Lounge of Palazzo Giureconsulti in Milan.

“Franciacorta would like to thank the entire fashion industry for the accolades and recognition,” says Maurizio Zanella, President of Consorzio Franciacorta. “We couldn’t be happier with the relationships we have established with fashion houses. We share the same kind of passion and attention to our products, seeking beauty and excellence in our lives every day.”

In 1995, Franciacorta, produced in the classic or traditional method of second fermentation in the same bottle, was the first Italian wine to obtain the industry’s top DOCG designation. This is a unique product in Italy, and in just over 50 years has become a jewel in the crown for Italy thanks to the passion and commitment of its producers. Franciacorta is not just a quality wine, but also an area to be explored. Located on the shores of Lake Iseo in northern Italy, Franciacorta is enhanced by a lavish cultural and natural heritage just an hour from the Italian fashion capital of Milan.

Consorzio Franciacorta 

 Founded on March 5, 1990 the Franciacorta Consortium currently has 191 members. Members are growers, winemakers and bottlers and produce wines under the Franciacorta DOCG, Curtefranca DOC and Sebino IGT.

The 104 Consortium members that produce Franciacorta DOCG represent 97 % of the total producers. Chaired by Maurizio Zanella, the Consortium has stewardship of Franciacorta production regulations and undertakes a wide range of activities including: monitoring production, protecting and promoting both designation and wine, and providing information on the product and its territory. The Consortium also certifies the entire production chain, from grape growing to distribution of the government-issued DOCG neck labels to all the wineries that use the designation, whether Consortium members or not.

Tara Thomas

Balzac Communications & Marketing

1200 Jefferson Street

Napa CA 94559

707.255.7667

tthomas at balzac.com

www.balzac.com